La vida es como una arepa, sabe a lo que le pogas
La vida es como una arepa - lettering, is the result of a personal project I started with the goal of learning to use adobe fresco.
This project bears a lot of meaning from a semiological perspective because of all the symbolism and signification the design has about the Venezuelan identity. Also, from my perspective as designer, the result means a new tool learnt to use, and a new way to communicate to others where we come from and who we are.
The entrance: a eatable mood-board
Knowing that the project was focused on food, it gave me an idea of the story I wanted to tell. Also, the phrase was a hint of how to approach the project. Because the idea was to come up with different textures to apply on the lettering, I added to my mood-board pictures of fillings that are used in arepas; and letters and colors used in dinings.
“Using paper and pencil keeps me more present and I have better control over the drawing”
The garrison: the skeleton, block lettering and digitalizing in Adobe Fresco
Personally, I like using paper and pencil to sketching. I think it keeps me more present and I have better control over the drawing.
Once I was ok with my inicial sketching, I proceeded to work in Adobe Fresco. In this phase, I utilised the technique block lettering. I retraced the drawing, starting with the grid (left picture above), and then with the letters (right picture above). I must mention that in this part, I started giving some boldness to certain words to emphasise.
I particularly like sketching in black or white. After giving some boldness to the letters, I started thinking of the colours. For this phase I used colours from the brand P.A.N's logo because of its signification to my demonym and relation to arepas. Besides, the logo has Venezuela's flag colours: yellow, blue (shaded), red and white. In this part of the process, I wrote some notes to consider that changed as I progressed.
